Dog & Ram Spirits: Labels and Visual Branding
Description
This project began for the Dog & Ram founders with a blank slate of what their flagship spirits bottles—and overall visual branding—would look like. Our challenge was to collaboratively form that vision and turn it into reality.
With the visual brand and labels, we set out to evoke a sense of nostalgia, agricultural adventure, and scientific curiosity—speaking to people who are observant of their natural surroundings and keen on details. These high-quality spirits are inspired by the distillery’s agricultural surroundings, with a field sketchbook style that examines the various ingredients or qualities of each spirit.
Scope and Roles
Responsible for visual brand direction, label art direction and design. The designs were made with Illustrations by Anna Farba and the existing Dog & Ram logo. Honed the direction for the young brand in collaboration with the distillery founders, to better understand the aesthetic context for the flagship spirit labels.
Consultation, expansion, and updating the visual brand
Art direction for illustrations
Graphic design for the flagship spirits labels and packaging (3 of the 5 shown)
Outcome
At home in the historic carriage house-turned-tasting room, the nostalgic feel of the labels create a sense of warmth and familiarity that welcomes first time visitors and regulars alike. With the flagship spirits and the opening of the tasting room, Dog & Ram Spirits has become a gem in the community and is a destination for distillery-lovers seeking an agricultural adventure.
