IC: “This Is Ithaca” Mailer Series

About

This Is Ithaca, a yearly 6-issue mailer series, is the result of an extensive and collaborative process to re-envision FUSE Magazine, a biannual, longer form recruitment magazine.

Outcome

The result was a smaller booklet bursting with personality and information for prospective students, increased visibility and reach due to the mailing frequency.

This project was also one of the first to integrate the college's new visual brand in the design, and brand voice for the copywriting.